Jeffrey McGregor is the Chief Executive Officer of Truepic, a visual risk mitigation platform addressing one of the defining challenges of the AI era: the loss of trust in digital media. As synthetic content becomes increasingly indistinguishable from reality, Truepic enables organizations to instantly verify real-world assets anywhere in the world using trusted images and video.
Backed by more than 25 issued U.S. patents, Truepic’s platform confirms the authenticity of digital content and performs advanced forensic analysis to detect manipulation and fraud. Today, hundreds of organizations globally rely on Truepic to establish trust in visual media across insurance, finance, government, and emerging AI-driven workflows.
Truepic’s innovations have been recognized internationally, including honors from TIME as one of the year’s Best Inventions and from Fast Company as a World Changing Idea. Jeff is a recognized authority in media provenance and image authenticity, with foundational contributions to media integrity, digital provenance, and emerging authenticity standards.
Jeff brings more than a decade of entrepreneurial and operating experience across frontier technology and venture-backed startups. He previously founded and led Dash, a leading mobile payments platform for the hospitality industry, which was acquired by Reserve/Resy. Across his career, Jeff has raised over $50 million in venture capital and actively invests as an angel in early-stage companies.
His work has been featured by the BBC, Bloomberg, The Washington Post, Fast Company, The New Yorker, TechCrunch, and The Verge. He has published thought leadership in The Wall Street Journal, Forbes, and MIT Innovation Journal, and has spoken on technology and ethics at venues including the World Economic Forum in Davos, the Oslo Freedom Forum, and the George W. Bush Presidential Center.
→ ceo @ truepic 📸
→ global innovator @ WEF 🏔
→ executive member @ IADAS 🏆
→ first ever verified authentic video on YT 📺
→ travel + motorsport lover! 🏎 🏍
→ email: jeff@truepic.com
→ linkedin: https://www.linkedin.com/in/jeffreymcgregor/